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Canonicalization can be a challenging concept to understand (and hard to pronounce: "ca-non-ick-cull-eye-zay-shun"), but it's essential to creating an optimized website. The fundamental problems that canonicalization can fix stem from multiple uses for a single piece of writing–a paragraph or, more often, an entire page of content–that appears in multiple locations on one website or on multiple websites. For search engines, this presents a conundrum: Which version of this content should they show to searchers? SEOs refer to this issue as duplicate content
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