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Originally Posted by growtap81
• Natural/Organic Search Results - The results that most users are looking for. When we talk about search engine ranking, these are the results we’re talking about. The order of these results is determined by how relevant each is to the searcher’s query. Important: You can’t pay a search engine to give you a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant and important by the search engines.
• Paid Listings - Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word that is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. The order of these results is determined mostly by how much each advertiser is prepared to pay.
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Yes,to get rank high in paid results you incest money and use PPC services whereas to get rank high in natural search results,you use ethical link building techniques.