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A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad.
Types are
Google Search Ads
AdWords Ads
PPC Ads
Bing Ads
Facebook Ads
Twitter Ads
Tumblr Ads
Banner Ads
Google Display Ads
Retargeting Ads
Reddit Ads
Mobile Ads
In-Game Ads...etc
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