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Search engine optimization is evolving with many changes post google panda and penguin updates. In simple terms SEO is nothing but optimizing your website for the search engine.
Google is the most efficient search engine bringing maximum web traffic for your website. Google sensed the fact that many websites do black hat SEO or illegal SEO by means of various techniques like keyword stuffing, doorway pages, link spamming. Thus google introduced panda update to slash content spamming and penguin update to slash link or web spamming.
Link building is one of the most sought and effective off page SEO procedure. One of the effective ways to build quality links is guest blogging. Guest blogging and getting links from quality guest blogging sites is an white hat seo technique that does not lead to penalizing your site.
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