CPC or cost per click has 2 components: Your bid and your actual price.
- CPC bid is the amount of money you are willing to pay if someone actually clicks on your ads,
- CPC price is the amount of money you are paying as a result of the ad auction. In Google's Ad Words this amount is the result of your competitors Ad rank divided with your Quality score. Please watch this video:
youtu.be/qwuUe5kq_O8
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