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PPC stands for pay-per-click. It is an internet marketing model in which advertisers have to pay a fee each time for one of their ads is been clicked. Basically, it’s a method of buying visits to your website rather than attempting to “earn” those visits organically. Search engine advertising plays a very important role in PPC. Search engine optimization allows the advertisers to bid for ad placement in search engine's sponsored links when the customers searches keyword which is related to their business offering. If we bid on keyword which is related to specified product then our ad might show up in the top list on the google results page.
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