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Much like Facebook – LinkedIn Direct Ads allow you to target specific demographics (age groups, gender, location). They also allow you to upload a company logo or otherwise relevant picture to accompany your ad. In this way, LinkedIn sets itself apart from competitor Google – who offers only a string of keywords with which to find your target audience.

The biggest concern that we have with the ability of LinkedIn to generate a Facebook-like revenue stream is that that users simply spend less time on LinkedIn than they do on Facebook. Unless a company is looking to hire individuals, or you’re a new user who is setting up their profile – the likelihood that you’ll spend more than a few minutes a day on the site is pretty minute. Thus, a company looking to advertise for a particular event or product is better off reaching the same audience on Facebook with a cheaper cost-per-click rate and a larger possible audience.