Backlinks are the lifeblood of website positioning in the various search engines, such as Google, Yahoo and Bing. Backlinks from authoritative sites relevant to a given topic are highly valuable.
The more established and high quality the website is that contains the link, the more power it has to help the linked website with its search engine positioning. As your website acquires more high quality backlinks, its ranking will be optimized and climb in the search engines directory.
Your increased ranking will result in more traffic to your blog or website.