Site Owners Forums - Webmaster Forums - View Single Post - What is the difference between SEO and SEM?

Leasedlayer · 02-21-2018, 02:30 AM

Both Search Engine Optimization(SEO) and Search Engine Marketing(SEM) aim to boost the visibility of the website on the search engine result page when queried for particular keyword. SEO involves optimizing website via on-page seo and building backlinks via off-page seo techniques. SEM involves other methods like PPC to fetch more traffic to website.

02-21-2018, 02:30 AM	#2
Leasedlayer Registered User Join Date: Apr 2017 Posts: 41	Both Search Engine Optimization(SEO) and Search Engine Marketing(SEM) aim to boost the visibility of the website on the search engine result page when queried for particular keyword. SEO involves optimizing website via on-page seo and building backlinks via off-page seo techniques. SEM involves other methods like PPC to fetch more traffic to website.