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I would say go with WordPress. It is very good with SEO and has millions of plugins, many of which can make your life much easier. Of course you should host it by yourself and get/develop a nice and user friendly theme. With WordPress you can create both static and dynamic pages. Blogger has much less options on offer and possibilities of customisation.
As for the content, make it interesting and relevant. Can't say more as you didn't mention much more. Hope that helps
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