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1. Your Unique Selling Proposition (USP)
a. The main headline
b. A supporting headline
c. A reinforcement statement
d. A closing argument
2. The hero shot (images/video showing context of use)
3. The benefits of your offering
a. A bullet point list summary of benefits
b. Benefit and features in detail
4. Social proof (I’ll have what she’s having)
5. A single conversion goal — your Call-To-Action (CTA) (with or without a form)
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