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Lading page is a simple page visitors land on once they click specific link. It is a page created to give better description of a product or service with one main goal - to increase the conversion. Of course, increase in conversion is actually increase in customers which eventually leads to more profit as a final goal of many (or all) businesses.
The great thing about landing pages is not only that you could create as much as you need, but you should actually create as much as you need depending of your goals and audience.
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