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Old 08-27-2017, 10:03 PM   #8
lilianalilly
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Join Date: Apr 2017
Posts: 375
It is the process of comparing the strengths and weaknesses of your own business or product to those of other businesses, in order to make your business or product more competitive:
Product specifications should be drawn up after a thorough competitive analysis.
Another project relates to a competitive analysis. For example, what is their product offering that ours isn't?
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