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In Internet marketing, CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions.
Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks your search ad. Are your click-through rates holding you back, or are they high enough?
In this CTR tutorial, you'll learn:
Exactly how click-through rate (CTR) is calculated.
Why CTR is important to your pay-per-click marketing account.
What constitutes a good click-through rate for AdWords PPC, and how you can get one.
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