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It depends on subject of your website. Which field is it in? What is its target audiences? However, technically, you should apply deep linking to your website.
Deep linking is a methodology for launching a native mobile application via a link. Deep link does exactly what it says: take users deep inside a website/application with a link. On desktop, deep linking is the use of a hyperlink that links to a specific content inside a website, rather than the website’s homepage. On mobile, deep linking use a uniform resource identifier (URI) that links to a specific location within a mobile app instead of just launching the app. Specially, if your website is an e-commerce web, you should convert it into native app and apply mobile deep linking. It is especially useful for promotional efforts because it allows you and any third party to open the app when a link is clicked, rather than driving to a website or to your app’s listing on the iOS App Store or Google Play.
So if you want to know more about deep linking, you can read this full article: Mobile Deep Link – Part 1: What is deep link?