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I recently asked a few startups why they avoid thinking about SEO. The most common reason I heard was some variant on the theme “SEO seems like this big huge thing that requires a lot of knowledge.”
There’s a perception out there that SEO is complex—and so many companies choose to ignore it. But while this perception is somewhat deserved, the building blocks of search engine optimization are actually pretty straightforward. Plus, if you ignore SEO, you’re essentially turning your back on the largest source of free customers on the web—Google.
1. Choose if your Site is “Long Tail” or “Head”
2. Organize Your Content Using Bread Crumb Navigation
3. Optimize Your Page Titles
4. Build Original Content
5. Get Inbound Links
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