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“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search…and more frequently included in relevant posts on blogs, podcasts, and vlogs”- by Rohit Bhargava- the founder of Influential Marketing Group.
As you can see, social media optimization is more than updating status or writing the next viral blog post. The overarching goal, much like in SEO- Search Engine Optimization, is to increase your visibility and drive traffic to your cause or enterprise.
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