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Reasons to have a blog installed in your business website,
1) You can target long tail keywords in your blog post related to "how to", "Why", "What" etc.
2) You can educate your visitors and tell them more about your areas of expertise through your blog posts.
3) Blogging is the fantastic way to gain search engine traffic to the website through long tail search terms.
4) Doing regular blogging, you can update your website content frequently and as you know, Google love new refreshed content.
There are more benefits of doing blogging. Do search on Google for this and you will get more about this.
Good Luck!
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