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KEI is a frequently used term by Search Engine Optimization companies and stands for “keyword effectiveness index” or “keyword efficiency index”. If you are doing SEO for yourself or you are outsourcing your SEO you probably have heard of this term or saw it in one of the SEO keyword research or keyword ranking reports your company has sent you. We will explain here what KEI means and hor you can use it to find keywords with low competition which will enable you to rank more easily in the search engines and also to find keyword niches for which you can build profitable affiliate websites
It is important that your target group is able to find you in the search engines. Your website will only show up in the search engine result page when your website has got content on it which matches the search queries of your potential clients. But there are a lot more aspects which determine your keyword ranks in the search results.
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