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Here are six important reasons why:
Link building is still the best way to improve search visibility
Links aren’t going away anytime soon, and might in fact be the litmus test for future signals
Building links can increase brand exposure
Link building naturally goes hand in hand with other online marketing activities
Link building can help create and propel new relationships
Links send positive signals to Google, and can help improve a bad backlink profile.
Let’s look at each of them in detail.
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