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A Seven Step Model REALSMO
Reputation - build your reputation as a reliable qualified source
Engagement - encourage more engagement, sharing & reciprocate
Authority - become a notable authority in your field of expertise
Leadership - harness originality & creativity, be a Thought Leader
Social - be social, find and engage sociable experts in your field
Media - know your social media platforms to maximize influence
Optimization - improve technical aspects of increasing optimization
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