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ext in Alt tags are ‘counted’ by Google (and Bing) on a page level, but I would be careful over emphasising them – as with every element of SEO in 2016.
I’ve seen a lot of websites penalised for over emphasising invisible elements on a page. Don’t do it.
ALT tags are significant and I think an important challenge to get right.
Where it is relevant and time permits, I try to put the main keyword in an ALT once when addressing a page. Just enough to make a page ‘relevant’.
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