[bryanbell]

The white hat SEO strategy is best to compare the black hat because white hat is ethical way and black hat is unethical way. White hat SEO gives your long time result and it works on the basis of search engine guideline, where black hat is working against of search engine rules and give very short time result on ranking but not for a long time. The use of black hat SEO may be harmful for your website and penalized by the search engine to your website. So you have to use all technique of on page and off page SEO with ethical way to get long term results on search engine. You have to use quality content and never do the spamming on search engine.