[CarolineMurphy]

The Search engine optimization (SEO) is essential because of the following reasons:-

Most of the user’s majority of search engines is more likely to click on one of the top 5 suggestions on the results pages (SERPs), so to take advantage of this and gain visitors to your website or customers to your online store you need to in the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.

1. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
2. SEO is appropriate for the social marketing of your website. People who find your website by searching Google, Yahoo & Bing are more likely to promote it on social channels such as Facebook, Twitter, G+, LinkedIn or other social media channels.

3. SEO is essential for a big website like an example if you have a website with more than one author, it can benefit from SEO in a direct and indirect way.
4. Direct benefit: Increase in organic traffic
5. Indirect benefit: Having a common framework (checklists) to use before publishing content on the site.
6. Search engine optimization can put you ahead of the competition. If two similar niche websites are selling the same products, the search engine optimized website is more likely to have more business and make more sales.