In layman's terms, there are two types of links:
Outbound Links
Outbound links start from your site and lead to an external site,
e.g. Facebook, Twitter, LinkedIn, Google+, Instagram, Skype etc
Inbound Links
Inbound links or backlinks, come from an external site to yours. A hyperlink on a third-party web page that points to a web page on your site.
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Segboards
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