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As Kristine Schachinger described in our previous guide to meta tags back in 2012, meta tags are HTML elements that provide information about a webpage for search engines and website visitors.
There are two elements that must be placed as tags in the <head> section of a HTML document. These elements are:
Title tag
Meta description
We’ve already discussed title tags in a separate post last week, and now you’ve mastered that skill, let’s move straight into meta descriptions.
What is a meta description?
The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet.
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