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Search engine optimization (SEO) is an essential part of digital marketing which is used to escalate website ranking on search engine. SEO is further divided into two categories: On-Page SEO and Off-Page SEO. On-Page SEO is used to introduce your website or services to search engines & users. It includes technical set up – the quality of website code – textual and visual content and user-friendliness of the website. On page optimization activities are:
• Keywords Research
• Meta Tags (Title & Description)
• Google Webmaster tag
• Google Analytic code
• Heading Tags (Only one H1 and multiple others)
• Drop keywords within first 100 words
• Responsive Design
• Interlinking of pages
• Apply Alt tags to all images
• Broken Links
• Upload Robots.txt file
• XML sitemap
• User- friendly URL’s
• Custom 404 page
• Boost site speed
• Use social sharing buttons
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