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1. Adjust the bounce rate of your website
2. Reduce the bounce rate of the web pages in the Profit Index
3. Stop targeting keywords/marketing channels which are sending low value traffic
4. Create landing pages which satisfy visitor’s query
5. Create landing pages which prominently display your ‘call to action’
6. Make your ‘call to action’ relevant to your landing page
7. Develop contents which can be consumed in short span of time
8. Use Virtual Pageviews or Event Tracking for Ajax/Flash based contents
9. Create landing pages which are visually appealing and load fast
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