Here are some steps for choosing keywords for a website :
Make a list of important, relevant topics based on what you know about your business.
Fill in those topic buckets with keywords.
Research related search terms.
Check for a mix of head terms and long-tail keywords in each bucket.
See how competitors are ranking for these keywords.
Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list.
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