Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
SMO is related to Search Engine Marketing (SEM), but differs in several ways, primarily because the focus is on creating website visitor traffic from sources other than search engines. Improved Search Engine Results Page (SERP) rankings and higher Google Page Rank could also be benefits of a successful SMO strategy.
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