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Certain SEO experts claim to be able to use the best of both the White and Black Hat approaches, creating decent content that is rich in keywords and cross-links. In a way, Gray Hat SEO attempts to provide a low-risk, medium-budget solution.
Different SEO techniques:
-Build a great web site.
-Make SEO-friendly URLs.
-Do keyword research at the start of the project.
-Write for users first.
-Create great, unique content.
-Build links intelligently.
-Use press releases wisely.
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