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Black Hat techniques can result in your website being penalised in the rankings, or in some cases will get your website banned from the search engines altogether if you are found out. The search engines aren't there as a service to promote your business, they are there to make money. In order to do that, they need to give their visitors the best results for their searches. So naturally, they do not take kindly to people tricking their software into giving them better rankings if it gives their visitors low quality search results.
So, the golden rule, is not to use black hat techniques.
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