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Old 12-27-2017, 12:45 AM   #2
seven miles
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Join Date: Nov 2017
Posts: 91
Answered Apr 13, 2016. Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max.
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