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visual search technology is continually improving, while visual search usage is expanding across various platforms.
With new, intelligent, visual search technology being incorporated into branded apps and websites as well as improved visual search functionality being built into platforms such as Pinterest, Bing, and Google, visual search is changing the search marketing landscape as we know it.
Pinterest’s CEO Ben Silbermann has previously said that “the future of search will be about pictures rather than keywords.”
Indeed, recent advancements in visual search technology from the likes of Pinterest, Target, and ASOS are already making it much easier for users to snap an image and either buy the product captured or search for similar items.
It’s the time saving and convenience that this technology brings that represents a hugely exciting opportunity for ecommerce retailers in particular.
This post details everything search marketers need to know about how the emergence of visual search technology could shape search habits over the next few years and what brands can do to adapt and compete.
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