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In SEO, pogo sticking is a term that means that a user who comes and goes on a results page of a search engine to open multiple results from the same search. The user returns to the result page if he does not find a relevant result and clicks on another result. And so on until he finds the information he is looking for.
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
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