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"Organic traffic" is traffic that comes to your website as a result of unpaid search results. (See: What is the meaning of an "organic search" on the Internet?) Frequently, one of the goals of SEO is to increase organic traffic.
Other types of traffic include:
Pay Per Click (PPC) - traffic from ads that cost money.
Referral traffic - traffic that comes directly from some other website.
Direct traffic - traffic from someone typing your URL into their browser.
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