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Posting regular status updates. Talk about what you're working on and who you're working for. Include updates that would be of interest to your target customers and clients.
Active group participation. Join groups related to your business and your interests and participate in discussions there for increased exposure. Discussion participation can help establish you as an expert in your field. Don't spam the groups as you'll run the risk of getting tossed out. You'll also tarnish the reputation of your business.
Send messages and invitations to those in your network and to other group members. Again, don't be a spammer or a pest.
Answer questions. Log in to LinkedIn, click More and select Answers. You can also search for answers on your topic by using search and selecting Answers from the drop-down list of areas to search. Click the Open Answers tab and see if you can provide a good answer to someone else's question. This establishes your credibility as an expert. Always be honest and answer to the best of your ability. Others looking for answers to the same problem will notice you.
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