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•Post regular status updates. Talk about what you're working on and who you're working for. Include updates that would be of interest to your target customers and clients. Focus on how what you're doing can help others achieve their goals.
•Participate in groups. Join groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don't spam or always talk about your business. Instead, answer questions and be a resource that people trust.
•Send messages and invitations to those in your network and to other group members. Again, don't be a spammer or a pest. Your goal is to create professional connections that are mutually beneficial to you and the other person.
•Try LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain, and can get your business in front of your market quickly.
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