According to my experience, I can say that in order to rank your website in top in any search engine the first thing is your content that means your content should be unique and it should be readable your paragraph should be attractive that means when people see your web page they would prefer to read at least once.
Let me give you one example I have 4 website which is ranking on second page in Google search.
For clear understanding follow this web pages:
Escort service Bangalore
Bangalore escorts
Escorts Bangalore
Bangalore escort service
Women seeking men
Independent girls in Bangalore
College girls in Bangalore
College girls phone number