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Bounce rate is a percentage of visitors or traffic of your website, who arrived on your landing page of your site and left after visiting only one page.
That defines the number of traffic on percentage who doesn’t explore your site and gone away without having their results on what they want from web or not interested.
Google analytics calculate bounce rate on a page or website through calculating total number of bounces, dividing with total number of entrances on the page.
Reducing bounce rate to your site helps to boost your conversion rate. Once you understand that conversion tactics , you can adapt with a clear content strategy to grow online.
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