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As you can see, Facebook continues to be a valuable social media channel in marketing for companies. Facebook is a business. They have to generate revenue and profits. With the current Facebook algorithm, companies have very limited organic reach. If you want to best reach your target audience, including your current Facebook “fans,” then buying ads (i.e. Boosted Posts) are the only sure-fire way to get the job done effectively. So, get busy launching your campaigns. Just do it the right way.
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