Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media effectively.
Here are some steps to a social media strategy for your business:-
- Determine Your Business Objectives for Social Media
- Know Your Audience
- Choose Your “Hot Buttons”
- Measure Your Social Media Results
- Stake Your Social Media Turf
- Set Your Social Media Engagement
- Plan Your Resource Use
Small business can successfully use social media to achieve your business objectives. Plan ahead to ensure that your time spent on social media reinforces your other business messaging and engagement and yields measurable results.