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Create a Business Page for your website in Facebook.
Create a perfect logo. Consider the size would be 150 x 150 pixels.
Create a perfect cover photo. Consider the size would be 851 x 315 pixels.
Keep update in the page about the latest happenings on your website.
Create a community around your Facebook Page by forwarding the link to your friends.
While the people start to visit your Facebook Page regularly, then you will get the traffic to your website.
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