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In general, the base principle of any marketing strategy is consistency, efficiency, and effectiveness. With regards to internet marketing, in particular the best ways to market are not necessarily expensive, though they can be. What you must consider when undertaking creating a strategy is setting a budget that is as small as possible, but one where dollars spent are spent effectively on things that will send what the message of the company is in as concise a way as possible. That is key to any marketing strategy, creating a message that reveals the goals, services, and products of a company, but it is done in a way that is to the point, and is memorable as well.
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