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In the context of the World Wide Web, a bookmark is a Uniform Resource Identifier (URI) that is stored for later retrieval in any of various storage formats. All modern web browsers include bookmark features.[citation needed] Bookmarks are called favorites or Internet shortcuts in Internet Explorer, and by virtue of that browser's large market share, these terms have been synonymous with bookmark since the first browser war. Bookmarking is an off page activities in which we submit the new site on the social bookmarking site to increase the traffic on the site and to create the backlinks of the site and to generate the lead in the business and to promote the brand, products, services of the company.Bookmarking is the instant way to get traffic on the site.
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