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the most important advantage of good link building is that it ranks a page higher in the search engine ranking. This ensures that it is visible to the visitor when he makes a query.
• Credibility and trust are built through effective link building. The known and popular search engines display the higher ranking websites in the first page of the search. Thus a higher ranking ensures a higher position and if the links are coming from well-known sites, the authenticity of a website increases further.
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