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I think the secret to SEO is in the copywriting. If you can balance keywords with a patter that sounds natural in the mind of the human reader, you can please both the spider and your market audience.
If you write well naturally -- or you've acquired the skill -- and you then learn the principles of on page optimization you can meld the technique into your content generation.
Writing titles is one of the places where the secret lies in understanding what the SE wants and providing that within a powerful call to action. If you can do that, you improve your clickthrough rate while you climb the SERPs.
Thanks.
Infilon Technologies
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