To increase the relevant traffic to your website you have to concentrate on page factors.
On-page Factors:
Get the right keywords.
Place the Keywords in page titles,URL.
People forget to give meta descriptions,Place the relevant keywords in meta tags i.e, meta title,meta description.
Make sure the URL structure is good.
Break up your content into smaller paragraph and use the body tags H1,H2,H3,H4.
Give the internal links, so that audience who comes into website will stay more time.
Give the user engaging content and make him to stay more time on website.
You can know more here at-
The essential checklist for On-Page SEO.
Off-page pulls the traffic to your website
The main off page activities to start are:
Local listings.
Business listings
Classified ads.
Press releases.
Guest posting to get traffic to our website.
Blog commenting.
article submissions.
PPT sharing.
Image sharing.
Infogaphic sharing.
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What is Off page SEO