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Popularity: How often a website/page is cited across the internet (how many relevant sites does it appear on, how many people are sharing the site/page, stuff like that as is my understanding - correct me if I'm wrong or if you're looking for a different answer.
-Authority: A site that has strong, relevant links; say you own a health based website and you get links from the NHS, Bupa or government websites because you have a great piece of content that they are link out too = authority passed to you.
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