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Link building is very important element of search engine optimisation. Having incoming links is great and it helps you get numerous visitors as well as increase website rating. However keep in mind that not all links are equal. The links that count are coming from reputable places with relevant content. Getting links from farm sites won't help you at all.
Before you start doing off-site search engine optimisation you should focus on on-site SEO. Choosing right keywords and distributing them across elements of your site (title, metadata, headings, paragraphs, links, lists, images alt text, etc) will significantly increase your position.
At present search engines pay a lot of attention to relevant links. In order to have such a valuable link, basically you should aim to get links from relevant pages containing relevant keywords as the anchor text.
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